RENT-A-CMO

Home       Endorsements    Services   About The Principal

CUSTOMER-CENTRIC MULTICHANNEL MARKETING CONSULTING

When You Don't Have The Budget to Hire, Rent-A-CMO!

Our Mission

To provide consulting services to multichannel marketers, with an emphasis on customer-centric marketing as well as customer-centric thinking throughout the entire organization.  Areas of focus include e-commerce, direct mail, customer acquisition and retention, and other facets of modern day multichannel marketing organizations.  We focus on email marketing, affiliate marketing, improving website conversion, and more!  Why hire when you can rent? 

How Much (or how little) Can You Rent A CMO For?

You can rent a CMO for months, weeks, or days.  You can rent a CMO for 2 days a week for 6 months, or 5 days a week for 3 weeks.  We adapt to your needs, providing you with the expertise you need quickly. 

Rent While You're Hiring

If you've got an open job requisition, you know from past experience that it can take 3 or more months to find someone, hire them, and have them start work.  During that period your company's productivity takes a hit.  With Rent-A-CMO, you can have positive impact to your bottom line while you're hiring.  Just ask Oriental Trading, whose CEO, Sam Taylor, utilized our services in early 2010 -

"He did a great job leading the Marketing and Creative teams to help them prioritize their efforts and become more productive and effective...  I give Rick my highest endorsement. His level of database marketing, catalog marketing and e-Commerce expertise is hard to come by. Rick will quickly add value to any organization he joins."

RBI Marketing Consulting was created by Rick Isenberg, its principal, in 1999, and adopted the Rent-A-CMO model in 2009.  The firm has an uncanny ability to find significant profit opportunities in a very short period of time, and across disciplines from Marketing to Operations (TM, Fulfillment, I/S) to Merchandising.  Recommendations result in opportunities for significant revenue growth, cost savings, process and cultural change.  At one client, on his second day there Rick found an opportunity that yielded $1 million in reoccurring profit, per year (that's profit, right to the bottom line). 

Rick has over 25 years experience in the industry, including significant P&L experience in senior positions.  Click here for his biographical information. 

Rick's client list includes Oriental Trading (#57 on the 2010 Internet Retailer Top 500 list and a Top 50 catalog company), Higher Power Nutrition (www.Bodybuilding.com) - #230 on the 2005 Inc 500 list and #160 on the 2005 Internet Retailer Top 400 list - sold to Liberty Media for over $100 million, Bluestem Brands (formerly Fingerhut -www.Fingerhut.com) #88 on the 2010 Internet Retailer Top 500 list and a Top 100 catalog company, SmartBargains.com (www.SmartBargains.com) #100 on the 2008 Internet Retailer Top 500 list - sold for $200 million, Lillian Vernon (www.LillianVernon.com), Geerlings and Wade, BeNOW (serving as a senior consultant for BeNOW as a Direct to Consumer expert), Corgi Diecast, Media Arts (Thomas Kinkade)...

Click on Google Voice, put your name and phone number in the boxes, and click Connect. Google will ring your phone and call my number and connect the call - for free.

Email

General Information: Rick (at) rent-a-cmo (dot) com

Webmaster: Webmaster (at) rent-a-cmo (dot) com

 

Brochure

To obtain our brochure, click here for the PDF. 

LinkedIn - www.linkedin.com/in/rickisenberg - see up to date endorsements and Rick's connections

Copyright © 2003 - 2010 RBI Marketing Consulting