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Services
We provide a wide array of services for B2C marketers. A list of some of those services appears below.
- Interim Chief Marketing Officer (CMO) / Head of Marketing duties (both
full and part-time)
- Design, implementation, and expansion of affiliate programs
- Negotiation of revenue share deals for improved internet profits
- Establishment of partnerships for catalog and internet
- Email program creation and implementation including triggered email
campaigns
- Evaluation of all aspects of customer contact including look and feel of
marketing efforts, telemarketing (inbound and outbound), package insert
program, bouncebacks, packaging, billing and returns – recommendations for
profit improvement, cost reduction, and improved customer satisfaction
- Test structure and analysis for both direct mail and internet
- Circulation evaluation and planning including customer acquisition,
retention, and reactivation
- Bringing a customer focus to the organization, creating an awareness of
the customer in all areas, how it drives profit, including variables in the
P&L
- Analysis of contact strategy, design of cannibalization testing and
analysis, for both direct mail and internet
- All aspects of database marketing efforts including hygiene, merge/purge
and reporting, evaluation of housefile composition
- Marketing database design, re-design, & database build project management
including RFP creation & bid analysis
- Vendor selection and negotiation including list management, database
marketing, merge/purge…
- Focus group project management
- Evaluation of paid search marketing efforts and recommendations for
improvements to program
- Review of website with recommendations for improvements
- Lead creative idea generation sessions
- Work with existing staff to assess and improve their direct marketing
abilities
- Management of PR efforts including national press releases
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